I spoke for the members of the Association of Publishers for Special Sales on January 7, 2016. The webinar was free, but you had to register to attend.
While many authors and publishers are, naturally, focused on making money through book sales, the fact is that a book has a lot of value beyond its role as a passive income generator. For a business owner or other expert, a book can become a tool that helps grow a business, attract ideal clients, open doors for media and speaking opportunities and more. And so this talk looked at the role a book can play in your overall business strategy whether you’ve just started to conceive an idea or already have a book collecting dust in your office.
Ally conducted two webinars for my association. Not only did she generate the largest audience in months, she kept most of the attendees on the call right up to the end. That is a real testimony to her content and delivery, both of which were exceptional. – Brian Jud, Executive Director
The webinar went live on January 7, 2016 at 6pm EST. We had plenty of time for questions, too, so I want to thank those who joined and participated.
Founder of The Writer’s Ally, Ally E. Machate is a bestselling book collaborator, award-winning editor, and expert publishing consultant who loves using her insider knowledge and experience with the publishing industry to lead serious authors toward success. She and her team live to help make great books happen, whether that means showing a writer how to improve a manuscript, get an agent, or self-publish; or coaching an author on growing her platform to sell more books. Since 1999, she has supported hundreds of authors on their publishing journey and takes pride in serving as their books’ best ally.
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