Are you dreaming of an epic launch for your nonfiction book? So are millions of authors and experts just like you–which is why I jumped at the chance when Austin Netzley asked me to join him as a guest for the Epic Launch podcast! We talked about what it takes to create a successful nonfiction book, how to market it, what publishers look for and what corners self-publishers can’t cut without sacrificing their chances of success.
There’s a reason “author” is the root word of “authority.” There’s also a reason why we have the expression, “He wrote the book on it.” Studies by the Reputation Institute and other marketing consultancies reveal that publishing a book is the top “credible” marketing method for today’s service providers, suggesting that becoming a published author can increase your credibility factor by 300%!
If you want to establish yourself as an expert in your field, there’s no better method than to publish a book.
The podcast was recorded last October (2015), but the advice is still timely. You can listen to the podcast here. You’ll hear us discuss the “Key Elements of Book Success,” such as:
- What are the common elements of a great nonfiction book?
- How should one approach structuring or writing a book?
- What’s the best way to choose an idea for your book?
- What are some tips for hiring great freelance talent (and what are some red flags to avoid)?
Austin Netzley is the founder of Epic Launch, a company which helps writers launch their books the right way.
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