The Writer’s Ally is a creative services boutique serving writers, entrepreneurs, agents, and publishers since 2004 (previously known as Ambitious Enterprises). Our team of book editors and publishing experts offer clients an expanded list of services through our collective and extensive experience in the book industry.
We’ve served hundreds of authors as part of our mission, which is to help bring more high-quality life-changing and entertaining books to the world’s readers (including us!) by assisting, guiding, and supporting serious authors on the road to publishing success.
Founder of The Writer’s Ally and your ally in book publishing, Ally E. Machate is a bestselling book collaborator, award-winning editor, and expert publishing consultant with nearly two decades of experience working for individual authors, literary agents, and publisher clients including Simon & Schuster, Houghton Mifflin Harcourt, Hay House, Reader’s Digest, HarperCollins, Kaplan Publishing, Chronicle Books, and more. A Phi Beta Kappa graduate and Master of Arts in English and Creative Writing, Ally specializes in leading serious authors toward fulfilling their dreams of publishing success. She speaks regularly on writing and publishing related topics for conferences and organizations, consults on marketing and publishing strategies, and also ghostwrites nonfiction books.
Developmental editor Harrison Demchick came up in the world of small press publishing and along the way has worked on more than 60 published novels and memoirs, several of which have been optioned for film. An expert in middle-grade, young adult, and adult manuscripts in categories as diverse as science-fiction, fantasy, mystery, literary fiction, women’s fiction, and memoir, Harrison is known for writing quite possibly the most detailed and informative editorial letters in the industry—if not the entire universe. He is also an award-winning, twice-optioned screenwriter, and the author of literary horror novel The Listeners (Bancroft Press, 2012).
With 21 years of publishing experience, Don Weise specializes in adult memoir and fiction. Among the many notable authors he’s worked with are Gore Vidal, E. Lynn Harris, and Edward Albee, and his list includes books ranging from women’s issues to multicultural narratives to literary and commercial fiction. He’s edited two New York Times bestsellers and has worked for numerous publishers including Penguin USA, Bantam, Beacon Press, Alyson Books, and Basic Books, among others. Don’s work has been singled out for distinction by the American Library Association, Publishers Weekly, and Out Magazine. He lives in New York.
Susan Korman has worked as an editor and writer for over 25 years, specializing in books and digital content for children and teens. As a senior editor at Bantam Doubleday Dell, she edited many bestselling series, including Choose Your Own Adventure and Encyclopedia Brown. She has coached hundreds of writers and served as a mentor at the One-on-One Plus conference sponsored by Rutgers University Council on Children’s Literature. Susan has also worked in editorial departments at NAL, Simon & Schuster, and Little Fox, an ESL e-library. She is also the author of over 30 books for children and teens.
With more than 20 years’ experience, Vicki Adang specializes in prescriptive nonfiction. She helps authors teach readers how to do something, whether it’s saving for retirement, housebreaking a new puppy, or becoming a leader in the workplace. Vicki draws on her journalism background to help authors answer the who, what, when, where, why, and how about their topic, resulting in engaging, well-organized books that contain the information readers need. In addition to working with independent authors, for whom she provides constructive feedback, encouragement, and collaboration, she has edited more than 75 books (and is still counting) in the popular For Dummies series published by John Wiley & Sons.
As a high school and university-level English instructor, Lauren Moore coached hundreds of young authors in developing their writing craft and mastering proper use of grammar and punctuation. After years of editing on the side, she took the plunge and became a full-time freelancer in 2016. Now, leveraging her work experience and a certificate from the Poynter Institute, she enjoys working with novelists and memoirists as a copyeditor on The Writer’s Ally editorial team. When she’s not applying her grammarian’s fine-toothed comb to pick out errors and polish up authors’ prose, you can probably catch her at the gym or (more likely) reading another book.
Johnna Londen, our Project Manager Extraordinaire, has over 15 years’ experience in General Administration and Management. Besides helping our team keep track of every TWA author’s projects from contract to completion, she loves to read and has burned through two Kindles, with a third holding on for dear life. Johnna and her partner Valerie Jennings specialize in assisting women coaches and mentors by providing virtual support including online business management, social media, and internet marketing services.
As our Customer Care Specialist, Cecille “Twinkle” Garcia is often the first point of contact for prospective clients, and she loves welcoming new writers into the TWA community. She’s an avid reader—one of her earliest childhood memories is getting excited about going to school because she knew she could borrow books from the library to take home. Now that she’s a mother, her reading often includes articles about raising kids, managing the household, and even how to be the perfect wife! Twinkle has been a virtual assistant since 2009 and specializes in customer relations.
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