Platforms: Your Background Matters–Writer’s Digest magazine (April 2008)
In today’s highly saturated book market, a strong publicity and marketing campaign requires authors to have a solid platform to get the kind of media attention necessary for sales. But what is a platform, how is it used, and how do you go about building one? How can it affect the advance a publisher offers you and whether you get an offer at all? Why does a platform help you sell more books? What kind of platform is right for your project? I explain all this and more in my article “Platforms: Your Background Matters.”