Ally joins Mitch Carson, media strategist and creator of the Instant Authority System, on the Amazing Authorities Podcast for “The Business Behind the Book: Ally Machate on Writing That Builds Empires, Not Just Libraries”. While everyone is capable of writing a book, writing a book isn’t necessarily the best move for everyone…
In this episode, Ally explains how you can determine whether or not a book will benefit your business—no matter what your business may be—and how to take the next steps in your publishing journey if writing a bestselling book is indeed your next big goal! Great books don’t materialize into being, but are instead crafted with actionable intent and thoughtful strategy. Ally helps motivated entrepreneurs plan their path to publication, and her years of industry experience only bolster her ability to help her clients publish bestseller books (that build businesses!). Her conversation with Mitch offers a glimpse into the publishing world, including aspects all the way from cultivating your initial idea, to editing and publication, to distribution, to marketing and reaching a wider platform—stages in your book’s journey all unified by the single goal of growing your business and expanding your influence. If interested in hearing the details, check out this episode of the Amazing Authorities Podcast on your favorite streaming service!
“The Business Behind the Book: Ally Machate on Writing That Builds Empires, Not Just Libraries”
Hosted by Mitch Carson
November 2, 2025
Go listen!
Feeling motivated? Interested in learning more? Ready to take your next steps on your publishing journey? See how The Writer’s Ally can help you to reach your goals by getting in touch with our amazing team and we’ll help you take your idea from page to published book!
Ally Machate is on a mission to help authors make great books and reach more readers. A bestselling author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, and Hay House, as well as independently published bestsellers. As founder & CEO of The Writer’s Ally, Ally and her team lead serious authors to write, publish, and sell more high-quality books.
