Ally joins host Liz Scully on The Biz Book Broadcast for “Build Community With Your Book,” revealing how your book can function as a rallying cry to build your community—or even a movement!
In the course of this conversation, Ally walks us through the main ways you can use your book: From a book funnel to grow your email list, to building a personal brand around a memoir or business book, to becoming the voice of your community by writing a manifesto-like book, or to creating a process people can follow together.
Your book should have impact, and Ally eagerly shares the secrets of leveraging your book in order to grow your business. This episode offers a few real-world examples of author and business success, including; Everything is Figureoutable by Marie Forleo, Rest is Resistance by Tricia Hersey, Profit First by Mike Michalowicz, and Love Warrior by Glennon Doyle.
Ally has helped hundreds if not thousands of author-entrepreneurs and business owners to grow their businesses with The Writer’s Ally, and her guest appearance on The Biz Book Broadcast will offer a bit of insight into how publishing a book might help you reach your goals, too!
“Build Community With Your Book | Your Biz Needs a Book”
The Biz Book Broadcast, created and hosted by business strategist Liz Scully
Episode air-date: July 14th, 2025
Listen anytime—The Biz Book Broadcast is available to stream on your favorite digital audio platform!
• Spotify
• Apply Podcasts
• Audible
• GoodPods
• Pod.co
Check it out! And if you’re interested in learning more or working with Mastermind coach Liz Scully, click here to visit her website and explore all that she has to offer.
Ally Machate is on a mission to help authors make great books and reach more readers. A bestselling author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, and Hay House, as well as independently published bestsellers. As founder & CEO of The Writer’s Ally, Ally and her team lead serious authors to write, publish, and sell more high-quality books.
