Writing & Editorial Craft

Practical insights, expert advice, and compassionate guidance from inside the publishing world.

Most authors believe marketing is something they’ll figure out after the manuscript is done. It’s not. The marketing decisions that

If you are writing a book (or planning to write a book), then chances are you are asking yourself almost

You’ve been asking yourself “when is my book ready for an editor?” All the while, you’re still revising, tightening, moving

Ally Machate transformed her lifelong passion into her life’s work, and she understands the importance of both vision and strategy

If you’ve been thinking about writing a book—or you already have one in mind—you know it’s not just about getting

If you want to write an authority book in a crowded category—leadership, productivity, mindset, habits, performance—you’ve probably had this thought

Building a business from the ground up takes grit, but Ally Machate is an expert entrepreneur. She joins host Seth

Ally joins host and creator of the Client Code Podcast, Carol Kabaale, to talk all about books—more specifically, about writing

In the highly competitive modern book market, it isn’t enough to simply write a book! Ally joins host Teri Brown

Ally Machate, founder and CEO of The Writer’s Ally, recently joined Beverly Cornell on Spark & Ignite Your Marketing—the podcast

Writing a book can be such a challenge in itself that many authors prefer to tell themselves they can “figure

Watch now! This panel is available for replay on demand via The Twin Flames Studio website. Great books aren’t just written; they’re