Ally puts all of her industry expertise to work when she joins host Louise McDonnell for an episode of The Social Media Takeaway podcast. In this episode of The Social Media Takeaway, Ally advises listeners on how not to write the “wrong” book; sharing instead how to write, publish, and market a book that will actually align with your business. She explains why many authors write the wrong book, how to avoid that mistake, and how to use AI tools without losing your voice. She also introduces her course, Don’t Write the Wrong Book, to help you get started.
In this episode, you’ll learn:
- What makes a book the wrong one
- How to choose the right book for your goals
- Using AI in writing without sounding robotic
- Common publishing mistakes to avoid
If you want to write a book that works for your business, this episode is for you!
“Don’t Write the Wrong Book: Nonfiction Publishing Strategy That Works”, with Ally Machate
The Social Media Takeaway podcast
With host Louise McDonnell; social media strategist, four-times best-selling author, and founder of SellonSocial.Media
Episode air-date: July 9, 2025
Tune in now: The Social Media Takeaway podcast is available to stream anytime!
If you’re a motivated entrepreneur looking to grow your business, or if you’re simply interested and would like to hear more from Louise McDonnell and other like-minded individuals, consider subscribing to her podcast, checking out her website, or joining her Sales Accelerator Program.
And if you’re ready for the next steps in your publishing journey and if you’d like to learn more about how the right book can fuel your business’s success, Ally would love to work with you!
Ally Machate is on a mission to help authors make great books and reach more readers. A bestselling author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, and Hay House, as well as independently published bestsellers. As founder & CEO of The Writer’s Ally, Ally and her team lead serious authors to write, publish, and sell more high-quality books.
