A book can be an immensely powerful business asset, but only when you write the right book. Ally Machate brings her 25 years of industry experience to a conversation with the Between 2 Coaches Podcast, where she sits down with host Norbert Orlewicz to explain how to write a powerful book that builds authority, drives leads, and fuels business growth. The right book is strategic and aligns with both your professional goals and your audience, and will generate the kind of leads you want for your business. In this episode, you will learn:
- Why books still matter in the era of short-form content
- The difference between the right and the wrong book for your business
- The different routes to publication, and how to determine which will work for you
- Ways to test your content before publication
- How to leverage your book to boost leads (and not just optimize book sales)
- How to launch your book in a way that creates long-term leverage and discoverability
Ally emphasizes the importance of timing and breaks down the features of and the different steps to creating and publishing the right book. If you are a business owner or an industry expert thinking about writing a book, then this episode offers invaluable insights into the process! We encourage you to listen to the episode in full on your favorite streaming service or on the Digital Mentors Website (where you will also find links to a few extra resources to help you on your way).
“From Draft To Demand: Publishing Strategies That Grow Your Business With Ally Machate”
Between Two Coaches, a Digital Mentors Podcast
Hosted by Norbert Orlewicz
December 18, 2025
Check it out!
Ally Machate is on a mission to help authors make great books and reach more readers. A bestselling author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, and Hay House, as well as independently published bestsellers. As founder & CEO of The Writer’s Ally, Ally and her team lead serious authors to write, publish, and sell more high-quality books.
