Most authors believe marketing is something they’ll figure out after the manuscript is done.
It’s not.
The marketing decisions that matter most are being made right now—inside the book itself. Who is the book for? What does the reader walk away knowing how to do? Does this book fit where it’s supposed to live in the market, or is it caught between categories? These aren’t questions for launch day. They’re questions for the writing phase. And if they go unanswered—or if someone answers them wrong—no amount of promotion will fix it. Join publishing strategist and former Simon & Schuster editor Ally Machate on the Scrivener Webinar Series for “Good Book, Wrong Book,” a virtual presentation brought to you courtesy of Literature & Latte.
Ally will walk you through what marketability actually means (it’s not what most people think), where the structural decisions that make or break a book’s success get baked in during the drafting process, and what it looks like to catch and correct those problems before they cost you. Whether you’re mid-manuscript or about to start, you’ll come away with a sharper sense of whether your book is being built to reach readers—and what to do if it isn’t. Attendees will also receive Ally’s free self-evaluation tool: Built to Market: Is Your Book Ready?—a diagnostic checklist to help you assess your manuscript’s marketability at any stage of writing. You can register for this free virtual session by clicking here.
Good Book, Wrong Book: What Every Author Needs to Know About Writing a Marketable Book
A Literature & Latte Scrivener Webinar Series
With Ally Machate of The Writer’s Ally
June 24, 2026, 3PM EST
Learn more, and register HERE today!
Ally Machate is on a mission to help authors make great books and reach more readers. A bestselling author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, and Hay House, as well as independently published bestsellers. As founder & CEO of The Writer’s Ally, Ally and her team lead serious authors to write, publish, and sell more high-quality books.
