Ally Machate transitioned from corporate publishing to running her own heart-driven enterprise, and she joins host Tom Jackobs on the HeartLed Business Show for a deep and inspiring conversation centering on the concept of a “heart-led” business. A heart-led business prioritizes passion, care, and genuine interest in helping people over pure profit, and Ally has made it her mission to empower authors through writing, publishing, and marketing high-impact books. Her approach integrates care for clients with practical business management, growing her company while supporting authors in creating powerful books aligned with their own business strategies. Ally offers a few pieces of advice to aspiring authors:
- Focus on writing the right book for your business and personal goals
- Seek support and coaching early in your entrepreneurial journey
- Build your business with heart and authenticity (to foster meaningful client relationships and long-term success
Although immensely proud of the company she’s built with so much care and intention, Ally regrets not joining masterminds or hiring coaches earlier in her entrepreneurial journey, noting that knowledgeable support would have made the transition into business ownership much easier. For a more in-depth understanding of Ally’s journey, the publishing industry, and all that The Writer’s Ally has to offer aspiring authors and business owners, check out the full podcast on your favorite audio streaming service.
“Heart-Led Publishing Secrets with Ally Machate”
The Heart-Led Business Show
Hosted by Tom Jackobs
December 25, 2025
Give it a listen!
Ally Machate is on a mission to help authors make great books and reach more readers. A bestselling author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, and Hay House, as well as independently published bestsellers. As founder & CEO of The Writer’s Ally, Ally and her team lead serious authors to write, publish, and sell more high-quality books.
