Your book represents a significant investment of your time, energy, and money, and lends authority to your unique voice: Launching your book shouldn’t involve a one-size-fits-all approach! Join Ally Machate of The Writer’s Ally for “Launch Strategies That Fit You”, a Twin Flames Studios expert panel, live on Tuesday, April 14 at 2PM Eastern. Twin Flames Studios founder & CEO Tina Dietz will host Ally along with digital public relations and author mentor Jane Tabachnick and founder & CEO of the digital marketing agency, Weaving Influence, Becky Robinson. All four experts are passionate about generating greater visibility and business growth for their clients, and each brings a seasoned perspective to the table. This panel is designed to teach you how to plan a successful book launch according to your strengths, platform, and audience, and build a strategy that supports steady growth predicated on your long-term business goals. In addition to discovering how to build a launch strategy using the ultimate objectives of your book, you’ll also learn:
- “Practical ways to match your launch activities to your strengths”
- “What a minimum viable launch looks like in today’s publishing landscape”
- “How to scale intelligently when you have a small list, limited time, or a full-time role”
- “Where authors commonly over-invest effort and where focused strategy will create meaningful results”
If you want your book to have lasting impact, then your launch needs to work for you! This expert panel will provide you with a clear idea of the pieces you need and the questions you need to ask in order to generate a successful book launch strategy. Launch your book with greater confidence and join Ally on April 14. Registration, and more information on your host and panelists, can be found here. This event is geared towards authors and focused around the publishing industry, but open to everyone (and we encourage you to join)!
“Launch Strategies That Fit You”
How to plan a successful book launch based on your strengths, platform, and audience
A Twin Flames Studios Virtual Expert Panel
Live on Tuesday, April 14, 2026
2PM Eastern (1 PM Central / 12 PM Mountain / 11 AM Pacific)
We hope you’ll join us and take advantage of the extensive knowledge and experience of these industry experts!
Ally Machate is on a mission to help authors make great books and reach more readers. A bestselling author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, and Hay House, as well as independently published bestsellers. As founder & CEO of The Writer’s Ally, Ally and her team lead serious authors to write, publish, and sell more high-quality books.
