When it comes to the intricacies of the publishing process, Ally knows her stuff! She sits down with host Michael DeLon of Paperback Expert on the “Experts Speak” podcast to outline the journey of a book, from idea to page to published work. She understands that knowing when to publish a book—or even knowing whether or not publishing a book is the right step for you and your goals—is a learned art, and she’s passionate about empowering literary entrepreneurs to achieve their version of success.
In this episode, Ally emphasizes the importance of several key concepts in making the publishing process less daunting from start to finish:
- Identifying your voice: Your perspective is unique to you, and deciding what it is that you want to say and how you want to say is essential to the creation of an authentic message—which will, in turn, draw readers to your work.
- Know your audience: Building on this idea, an authentic message will resonate with an authentic audience, so understanding the type of person you aim to reach through your words should shape the character of your book.
- Expand your platform: Knowing what makes your voice unique and which audience will resonate with your book is essential, but marketing your book and reaching the right readers are just as important (especially in an oversaturated book market)!
The publishing process is not passive; Ally knows how to create an actionable plan for her clients, simplifying a daunting industry into a step-by-step process.
If interested in hearing more, check out “Experts Speak” on your favorite audio streaming service!
Overcoming Publishing Myths
With Ally Machate
Hosted by Michael DeLon, business growth and publishing expert, and founder of Paperback Expert
Give it a listen!
Think you might be ready to publish? Check out The Writer’s Ally and get in touch with our team of experts!
Ally Machate is on a mission to help authors make great books and reach more readers. A bestselling author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, and Hay House, as well as independently published bestsellers. As founder & CEO of The Writer’s Ally, Ally and her team lead serious authors to write, publish, and sell more high-quality books.
