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Most authors think an expensive book is one that’s priced too high—and it feels like an expensive mistake if it doesn’t sell. But when it comes to choosing the right book, price and sales are rarely the real cost. The truly expensive books are the ones that quietly work against their author’s goals long after publication because they were designed
Ready to navigate the intricate world of book publishing? Ally Machate joins creator and host Robbie Samuels on the Biz Book Publishing Hub podcast to share her journey from book-loving child to a successful publishing consultant. Ally highlights the importance of strategic planning and authenticity in book publishing, providing expert advice for achieving publishing success. Key insights in this interview include: Find
Ally joins host Sanjai Mehta on the ‘’Success Matters” podcast for in-depth conversation about the transformative power of books and the modern landscape of book publishing (particularly, self-publishing!). Ally discusses her lifelong passion for reading and publishing and details her journey in the publishing world, providing insights into the detailed process of writing and publishing a book. Reflecting on the
The Writer’s Ally helps serious authors, write, publish, and market high-quality books that achieve tangible results. Founder and CEO Ally Machate has a lot of insight to offer on the Vision Pros Live podcast, where she joins host Sue Anderson to discuss the evolving publishing landscape. Ally details many of the challenges authors face on the path to publication, and
You published your book—now what? Discover a smart book launch strategy to make your book a business‑growth tool, not a one‑time event.
Are you tired of book marketing advice that feels like a full-time job? You’re not an influencer, so there’s no need to act like one. Today, we’re going to dive into a smarter book marketing strategy for authors to build visibility without burning out. Because let’s be honest—when most authors hear the word “marketing,” they think of social media spirals,
Ally Machate, founder and CEO of The Writer’s Ally, recently joined Beverly Cornell on Spark & Ignite Your Marketing—the podcast where real conversations meet real strategies—to discuss the strategic power of publishing. In this two-part series of episodes, Ally shares her own passion for helping authors build their businesses with meaningful books, and explains how writing the right book can
Writing a book can be such a challenge in itself that many authors prefer to tell themselves they can “figure out the book marketing strategy stuff later.” But well before the launch—often while you’re still drafting—you must decide on some of the most crucial factors that will shape your book’s success. From title clarity to audience alignment, the foundation of
Ally Machate, founder and CEO of The Writer’s Ally, recently appeared on Book 101 Review, hosted by Daniel Lucas. Now in its fifth season, the podcast continues to spotlight voices in the publishing world, and Ally brought her deep industry experience to the conversation. In this episode, Ally shares how authors can publish successful books that don’t just sit on shelves—they reach
It’s a common misconception that higher budgets automatically lead to better results. Having a self-publishing budget is a strong start, but there’s a difference between having money to spend and spending it wisely. In reality, publishing can quickly become a money pit if your investments aren’t tied to a clear strategy. On the other hand, when every dollar is aligned
Watch now! This panel is available for replay on demand via The Twin Flames Studio website. Great books aren’t just written; they’re created! And rarely without a collaborative effort with the right editorial team. Because while the author might be at the heart of great literary works, book editors are the backbone of the publishing process. Compelling content—and publishing success—is cultivated. Our own
Ally joins host Liz Scully on The Biz Book Broadcast for “Build Community With Your Book,” revealing how your book can function as a rallying cry to build your community—or even a movement! In the course of this conversation, Ally walks us through the main ways you can use your book: From a book funnel to grow your email list, to building a
