Practical insights, expert advice, and compassionate guidance from inside the publishing world.
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Are you tired of book marketing advice that feels like a full-time job? You’re not an influencer, so there’s no need to act like one. Today, we’re going to dive into a smarter book marketing strategy for authors to build visibility without burning out. Because let’s be honest—when most authors hear the word “marketing,” they think of social media spirals,
Ally Machate, founder and CEO of The Writer’s Ally, recently joined Beverly Cornell on Spark & Ignite Your Marketing—the podcast where real conversations meet real strategies—to discuss the strategic power of publishing. In this two-part series of episodes, Ally shares her own passion for helping authors build their businesses with meaningful books, and explains how writing the right book can
Writing a book can be such a challenge in itself that many authors prefer to tell themselves they can “figure out the book marketing strategy stuff later.” But well before the launch—often while you’re still drafting—you must decide on some of the most crucial factors that will shape your book’s success. From title clarity to audience alignment, the foundation of
Ally Machate, founder and CEO of The Writer’s Ally, recently appeared on Book 101 Review, hosted by Daniel Lucas. Now in its fifth season, the podcast continues to spotlight voices in the publishing world, and Ally brought her deep industry experience to the conversation. In this episode, Ally shares how authors can publish successful books that don’t just sit on shelves—they reach
It’s a common misconception that higher budgets automatically lead to better results. Having a self-publishing budget is a strong start, but there’s a difference between having money to spend and spending it wisely. In reality, publishing can quickly become a money pit if your investments aren’t tied to a clear strategy. On the other hand, when every dollar is aligned
Watch now! This panel is available for replay on demand via The Twin Flames Studio website. Great books aren’t just written; they’re created! And rarely without a collaborative effort with the right editorial team. Because while the author might be at the heart of great literary works, book editors are the backbone of the publishing process. Compelling content—and publishing success—is cultivated. Our own
Ally joins host Liz Scully on The Biz Book Broadcast for “Build Community With Your Book,” revealing how your book can function as a rallying cry to build your community—or even a movement! In the course of this conversation, Ally walks us through the main ways you can use your book: From a book funnel to grow your email list, to building a
Recently, Ally joined host Daniel Hill on the Unscripted SEO Podcast to discuss strategic book publishing and we want to offer you a glimpse of their conversation before the podcast goes live: We hope you will check out the full interview, but the following transcript offers a rare preview of a creative exchange! Unscripted SEO Podcast Interview: Ally Machate on
Ally puts all of her industry expertise to work when she joins host Louise McDonnell for an episode of The Social Media Takeaway podcast. In this episode of The Social Media Takeaway, Ally advises listeners on how not to write the “wrong” book; sharing instead how to write, publish, and market a book that will actually align with your business. She explains why many
Ally joins host Alicia Hill of the Business Growth Trailblazers podcast on the episode “Serious About Success? Publish Books That Open Real Doors” to chat about actionable paths towards publication—for serious authors looking to publish professional-quality books that stand out and sell! Ally is a publishing strategist, an author services expert, and the founder of The Writer’s Ally. As a former Simon
Are you an aspiring author struggling to finish your book—or unsure how to publish it successfully? Tune in to the Beyond Ordinary podcast as Ally joins host Myles Youngblood to discuss the greatest pitfalls facing new authors on their journey towards publication, and how to overcome the obstacles to your success. In this value-packed episode, Ally offers her publishing expertise and breaks
Want to publish your book on a budget but funds are tight? You’re definitely not the only one. And the good news is, yes, it can be done. You can publish a professional, credible book on a limited budget—as long as you spend smart and skip the traps. Let’s walk through what’s worth the money, what you can do yourself
