In today’s highly saturated book market, a strong publicity and marketing campaign requires authors to have a solid platform to get the kind of media attention necessary for sales. But what is a platform, how is it used, and how do you go about building one? How can it affect the advance a publisher offers you and whether you get an offer at all? Why does a platform help you sell more books? What kind of platform is right for your project? I explain all this and more in my article “Platforms: Your Background Matters.”
This appeared as the Marketing feature of the Writer’s Workbook section in the April 2008 issue of Writer’s Digest magazine. Click here to read.
This article also appeared in the Writer’s Digest Guide to Literary Agents and as an abbreviated version in Funds for Writers.
