Though a lot of our marketing efforts have moved online, many authors still use a “street team” to help promote their books. This collaborative effort can be a powerful way to boost your signal!
Join me as I team up with the Association of Publishers for Special Sales (APSS) for “Forming and Using a Book Marketing Street Team.” This info-packed webinar is coming at you on November 14th, 2017 at 6pm Eastern so mark your calendar.
In this presentation, you’ll learn what a street team is, how to assemble and coordinate the right team for your book, and some best practices and tips on how to leverage this tactic effectively.
The APSS mission is to become known as the premier source of information, education, and help for publishers of high-quality content published in printed, electronic, or audio form for sale to consumers, non-bookstore retailers, and non-retail buyers. APSS intends to become the respected brand-name entity that provides high quality, functional and innovative sales and marketing resources that enhance content producers’ efforts to grow their businesses profitably.
This is the third time APSS has graciously hosted me and had me speaking for their members as well as the public–that’s right, this webinar is free! (The previous webinar announcements: APSS Webinar – Polishing Your Work for Publication – Nov 2015 and How to Boost Your Biz with a Book – APSS Webinar – January 2016).
You may register here or contact Brian Jud, the Executive Director of APSS at brianjud@bookmarketing.com. Hope to see you on the webinar!
Founder of The Writer’s Ally, Ally E. Machate is a bestselling book collaborator, award-winning editor, and expert publishing consultant who loves using her insider knowledge and experience with the publishing industry to lead serious authors toward success. She and her team live to help make great books happen, whether that means showing a writer how to improve a manuscript, get an agent, or self-publish; or coaching an author on growing her platform to sell more books. Since 1999, she has supported hundreds of authors on their publishing journey and takes pride in serving as their books’ best ally.
