Seasoned publishing professional Ally Machate joins host Derek Fredrickson on this episode of The COO Solution Podcast for a conversation focusing on the myths and realities of writing a book as a business growth strategy. Ally specializes in help entrepreneurs, business owners, and experts write purpose-driven books that elevate their authority, visibility, and business growth; she emphasizes the importance of writing the right book, discusses the evolving publishing landscape, and describes the impact of AI on book creation. A few key ideas from this episode include:
- Not every entrepreneur should write a book. While a well-crafted book can be a powerful business tool, it is not universally the right move for every business or at every stage.
- The world needs better books, not more books. Quality, strategy, and market alignment matter far more than just having a book.
- Authors must start with the end goal in mind. It is important to understand what a book should achieve, who the audience is, and how to reach them before you consider writing a book.
- There is a critical distinction between the right book and the wrong book. It’s not just about “good” or “bad” writing, but whether the book aligns strategically with business goals.
Ally delves deeper into the differing purposes of different types of books, the significance of storytelling, the impact of the shifting publishing landscape and modern marketing strategies, and the role of AI in book writing, and we think you should give this episode a listen! “How to Turn a Book into a Strategic Business Asset, with Ally Machate” is available on your preferred audio streaming service, as well as the COO Solution website:
“How to Turn a Book into a Strategic Business Asset with Ally Machate”
The COO Solution Podcast
Created and hosted by Derek Fredrickson
January 20, 2026
Youtube
Spotify
Apple Podcasts
The COO Solution
Check it out!
Ally Machate is on a mission to help authors make great books and reach more readers. A bestselling author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, and Hay House, as well as independently published bestsellers. As founder & CEO of The Writer’s Ally, Ally and her team lead serious authors to write, publish, and sell more high-quality books.
