Write the RIGHT Book with Ally Machate at the Build-a-Book Community Clinic  

If you are writing a book (or planning to write a book), then chances are you are asking yourself almost all of the right questions. The one question you might not be asking, however, is “am I writing the RIGHT book?”. 

The right book will have a sound premise and a defined audience, and Ally Machate urges any aspiring author to consider these sorts of questions in order to ensure that their book is optimally positioned to reach their intended readers. Ally will join Susan Crossman’s Awakening Author community on May 13 to present a focused version of her training, “Don’t Write the Wrong Book”, where she will delve into the core framework she uses to ensure her authors are working on the right book before they are too deep into their manuscript. The presentation will be followed by a live, hands-on workshop, and a chance to connect with other authors in Susan‘s community. This is an ideal opportunity if you are still moving through the writing process, especially if you want to make sure that you are not wasting your time or effort. You can register for this free, virtual clinic here. If you are an author who is serious about your work and committed to getting it right, then you will walk away from this presentation with a clearer sense of whether your current book is positioned to reach the readers it’s meant for (and what you can do if it isn’t). 

Build-a-Book Community Clinic: “Don’t Write the Wrong Book”, presented by Ally Machate
With host Susan Crossman 
May 13, 12 PM Eastern on Zoom 
Register HERE

Hope to see you there!


Ally Machate is on a mission to help authors make great books and reach more readers. A bestselling author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, and Hay House, as well as independently published bestsellers. As founder & CEO of The Writer’s Ally, Ally and her team lead serious authors to write, publish, and sell more high-quality books.

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