Ally joins host and creator of the Client Code Podcast, Carol Kabaale, to talk all about books—more specifically, about writing and publishing the RIGHT book for your business and goals! This thought-provoking conversation breaks down the strategy behind crafting a bestselling book that will establish your authority, foster business growth, and expand your reach. The most effective books are built out of a strong foundation, and understanding your ideal trajectory and your ultimate goals from the onset will help you to write the best book for your business. Key insights include:
- Right Book vs. Wrong Book: The “right” book will not only be meticulously crafted, but also align your business goals with your audience.
- Purpose-driven Writing: Your book should function beyond sales; the right book could solidify your authority in your area of interest or attract your ideal client…or even change the focus of your business.
- Importance of Niche: In a highly-saturated market, understanding what sort of unique perspective you bring into the conversation is essential for optimizing success (as is an awareness of what sorts of other books already exist in your ideal topic-area)
Ally and Carol also discuss a few of the practicalities of publishing, including book length guidelines and general advice for getting started in your writing journey. We highly recommend you listen to this episode to hear all the details! “How to Choose the Right Book Idea and Actually Write It” with Ally Machate is available to stream on your preferred service!
You should check this one out!
And if you’re still looking for more, or if you’re ready to take the next steps in your publishing journey, get in touch with our passionate team of editing professionals and we will help you to write the best book for your business goals.
Ally Machate is on a mission to help authors make great books and reach more readers. A bestselling author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks, and Hay House, as well as independently published bestsellers. As founder & CEO of The Writer’s Ally, Ally and her team lead serious authors to write, publish, and sell more high-quality books.
