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Practical insights, expert advice, and compassionate guidance from inside the publishing world.

Ally Machate is a publishing strategist, savvy business owner, and former Simon & Schuster editor with over 25+ years of

Most authors believe marketing is something they’ll figure out after the manuscript is done. It’s not. The marketing decisions that

If you are writing a book (or planning to write a book), then chances are you are asking yourself almost

Ally Machate transitioned from corporate publishing to running her own heart-driven enterprise, and she joins host Tom Jackobs on the

If you’ve been asking yourself, “How do I know if I’m ready to publish my book?” you’re not alone. Here

Your book represents a significant investment of your time, energy, and money, and lends authority to your unique voice: Launching

A book can be an immensely powerful business asset, but only when you write the right book. Ally Machate brings

Most authors who feel stuck with their book marketing strategy share one thing in common: they’re working hard. They’re posting,

Ally Machate transformed her lifelong passion into her life’s work, and she understands the importance of both vision and strategy

Seasoned publishing professional Ally Machate joins host Derek Fredrickson on this episode of The COO Solution Podcast for a conversation focusing on

If you ever want anyone to read your work outside of your immediate circle of family and friends, you’ll need

If you’ve been thinking about writing a book—or you already have one in mind—you know it’s not just about getting