5 Ways to Use Your Book to Grow Your Business or Brand
You published your book—now what? Discover a smart book launch strategy to make your book a business‑growth tool, not a one‑time event.
Ally Machate
From Shy to Sold with the MWA Frederick Chapter, July 18, 2020
Our very own Ally Machate will be speaking at the MWA Frederick County Chapter on July 18, 2020 at the Urbana Regional Library (9020 Amelung Street Frederick, MD 21704) at 1:00pm
Ally will talk about Queruing, Proposing and Getting Your Book Published.
Freelancer’s Union Get Together — May 6, 2020
Thanks to the pandemic, many businesses are closed or suffering. And that means many freelancers that typically serve these businesses are finding that they have a lot of unwelcome time on their hands. If you’re in this boat, don’t just fret about lost income–use your time wisely and write a book that will boost your business even during the pandemic and for year to come.
Create More Freedom in Your Freelance Biz – Communication Central Conference September 2018
Are you a freelance editor or writer? Thinking of becoming one? You don’t want to miss this professional-level event!
We are happy to announce that Ally will return once again to speak for the Communication Central Conference in September. This year’s theme is “Make Your Own Luck.” She is honored to be able to help out her fellow freelancers on a topic close to her heart: Creating More Freedom in Your Freelance Biz.
Go from Shy to Sold and Get Published with Ally and MWA Baltimore – August 30, 2018
One of the most common questions new writers ask is, “How do I get published?” But wow, there’s a lot to unpack from that one question! There are many routes to publication and a lot for the new author to navigate. Please join Ally and the Maryland Writer’s Association Baltimore chapter as she speaks with members about Querying, Proposing, and Getting Your Book Published.
The Best Way to Promote a Book
Every author wants to know the best way to promote a book. And when you’re an indie or self-published author, identifying the best practices is even more critical. So, I’m going to offer my #1 top tip to getting your book marketing efforts off on the right foot. What you find may surprise you.
Put the Freedom in Freelance — May 30, 2018
Frustrated that you aren’t enjoying as much freedom as you dreamed of when you first went freelance? Isn’t increased freedom in freelance work the whole point?
We are happy to announce that Ally will be teaching her webinar, “Create More Freedom in your Freelance Biz,” just in time for summer! So if you’ve been dreading your upcoming summer vacation or worse, avoiding taking one because you think you can’t, don’t miss this program hosted by the Editorial Freelancers Association.
5 Steps to the Best Book Introduction Ever
I’m sure you’ve heard many times that your book’s opening pages are critically important. In keeping with this advice, the most important chapter you write in your nonfiction book may be the introduction. But do you know how to write the best book introduction? What does that even look like, and why is it so important?
In this article I’m going to give you a five-step method to write the best book introduction that will engage your reader, establish trust, and keep your reader interested enough to read the rest of your book.
Forming and Using a Book Marketing Street Team with MWA Baltimore – April 2018
Though a lot of our marketing efforts have moved online, many authors still use a “street team” to help promote their books. This collaborative effort can be a powerful way to boost your signal! Join me as I team up with the Maryland Writers Association (MWA) Baltimore Chapter to present my instructional talk, “Forming and Using a Book Marketing Street Team.” This info-packed evening is coming at you on April 26, 2018, so mark your calendar.
How Authors Go from Shy to Sold, A Webinar — April 11, 2018
You’ve experienced the satisfaction of working hard to learn a craft and producing a quality piece of writing but now what? If you ever want anyone to read your work outside of your immediate circle of family and friends, you’ll need to get published. Though self-publishing is always an option, this talk focuses on how writers generally approach the submission process. Find out who really decides what gets published, how to approach them without getting the proverbial door slammed in your face, and what these gatekeepers expect from you besides your very best work. You’ll also get tips that will make your queries and proposals more effective for best results.
Introduction to Developmental Editing, A Webinar — April 3, 2018
Calling all freelance editors! We are excited to announce that our very own Ally Machate was invited by the Editorial Freelancers Association to deliver her presentation, “An Introduction to Developmental Editing.” If you’re a copyeditor who’s been thinking about adding this level of service to your offerings, or if you’re new to freelance editing and are still figuring out what types of work you want to do, this entry level talk is for you.