Practical insights, expert advice, and compassionate guidance from inside the publishing world.
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You’ve likely noticed already, but AI is the hot topic nowadays. Conversations concerning AI are everywhere, and it seems the division in opinions only grows wider as the volume of argument increases. None of these opposing options are helpful, however, if you are someone who seeks nuance; or, if you are someone who is trying to write, market, or sell
If you’re writing a book (or thinking about writing a book), then you need to know how to avoid the mistakes that will silently sabotage your success. Writing the book isn’t the hardest part, and Ally joins creator and host Susie Schaefer on the Finish the Damn Book Podcast to discuss the major pitfalls that aspiring authors often face in the road
Ally Machate is a publishing strategist, savvy business owner, and former Simon & Schuster editor with over 25+ years of industry experience, and she joins host Scott Ritzheimer on The Start, Scale, and Succeed podcast to discuss how founders and “solopreneurs” can leverage writing a book as a powerful business tool. In this episode, Ally shares ways to clarify your
Most authors believe marketing is something they’ll figure out after the manuscript is done. It’s not. The marketing decisions that matter most are being made right now—inside the book itself. Who is the book for? What does the reader walk away knowing how to do? Does this book fit where it’s supposed to live in the market, or is it
If you are writing a book (or planning to write a book), then chances are you are asking yourself almost all of the right questions. The one question you might not be asking, however, is “am I writing the RIGHT book?”. The right book will have a sound premise and a defined audience, and Ally Machate urges any aspiring author
Ally Machate transitioned from corporate publishing to running her own heart-driven enterprise, and she joins host Tom Jackobs on the HeartLed Business Show for a deep and inspiring conversation centering on the concept of a “heart-led” business. A heart-led business prioritizes passion, care, and genuine interest in helping people over pure profit, and Ally has made it her mission to
If you’ve been asking yourself, “How do I know if I’m ready to publish my book?” you’re not alone. Here is what the “almost” author looks like from the outside: You have expertise worth writing about. You have an audience or the beginning of one. You’ve been thinking about this book for longer than you’d like to admit, sometimes years.
You’ve been asking yourself “when is my book ready for an editor?” All the while, you’re still revising, tightening, moving sections around, reconsidering the opening chapter for the fourth time, and waiting for it to feel good enough to show someone. I hate to tell you, but that feeling may never come. This is one of the most common reasons
Your book represents a significant investment of your time, energy, and money, and lends authority to your unique voice: Launching your book shouldn’t involve a one-size-fits-all approach! Join Ally Machate of The Writer’s Ally for “Launch Strategies That Fit You”, a Twin Flames Studios expert panel, live on Tuesday, April 14 at 2PM Eastern. Twin Flames Studios founder & CEO
A book can be an immensely powerful business asset, but only when you write the right book. Ally Machate brings her 25 years of industry experience to a conversation with the Between 2 Coaches Podcast, where she sits down with host Norbert Orlewicz to explain how to write a powerful book that builds authority, drives leads, and fuels business growth.
Most authors who feel stuck with their book marketing strategy share one thing in common: they’re working hard. They’re posting, pitching, promoting. They’re doing the things they’ve been told to do. They’re doing all the things. And the results are underwhelming. The problem usually isn’t effort. It’s sequence. Effective book marketing strategy isn’t a collection of tactics you deploy simultaneously.
Ally Machate transformed her lifelong passion into her life’s work, and she understands the importance of both vision and strategy for any endeavor. In this episode of the Authors on a Mission Podcast, Ally joins host Danielle Hutchinson to talk about her journey in the publishing world; from her earliest days as a book-devouring toddler, to the years spent cutting her teeth
