The Writer's Ally Blog

Practical insights, expert advice, and compassionate guidance from inside the publishing world.

Search

Categories

How to Know When Your Book Is Really Ready for an Editor

You’ve been asking yourself “when is my book ready for an editor?” All the while, you’re still revising, tightening, moving sections around, reconsidering the opening chapter for the fourth time, and waiting for it to feel good enough to show someone. I hate to tell you, but that feeling may never come.  This is one of the most common reasons

Read More »

Why Your Book Marketing Strategy Isn’t Working (And What to Fix First)

Most authors who feel stuck with their book marketing strategy share one thing in common: they’re working hard. They’re posting, pitching, promoting. They’re doing the things they’ve been told to do. They’re doing all the things. And the results are underwhelming. The problem usually isn’t effort. It’s sequence. Effective book marketing strategy isn’t a collection of tactics you deploy simultaneously.

Read More »

Turning Books into Strategic Business Assets with Ally Machate on The COO Solution Podcast

Seasoned publishing professional Ally Machate joins host Derek Fredrickson on this episode of The COO Solution Podcast for a conversation focusing on the myths and realities of writing a book as a business growth strategy. Ally specializes in help entrepreneurs, business owners, and experts write purpose-driven books that elevate their authority, visibility, and business growth; she emphasizes the importance of writing the right book,

Read More »

“From Shy to Sold” with the MWA PG County Chapter | March 10, 2026

If you ever want anyone to read your work outside of your immediate circle of family and friends, you’ll need to get published. Self-publishing is always an option, but Ally Machate will break down how writers generally approach the submission process in “From Shy to Sold”. Join the Prince George’s County Chapter of the Maryland Writer’s Association on March 10

Read More »

How to Write an Authority Book That Stands Out in a Crowded Category

If you want to write an authority book in a crowded category—leadership, productivity, mindset, habits, performance—you’ve probably had this thought at least once along the way: Hasn’t this already been said? Yes. Yes, it has. Probably hundreds of times. This is a common situation to find yourself in with nonfiction, and it isn’t just imposter syndrome speaking, though that can

Read More »

How Ally Machate Turns Books into Powerful Business Tools with The Entrepreneur’s Enigma Podcast

Building a business from the ground up takes grit, but Ally Machate is an expert entrepreneur. She joins host Seth Goldstein on an episode of the Entrepreneur’s Enigma Podcast for a conversation about her transition from corporate publishing to business ownership, providing insight into her journey and the path to success. Ally values the direct, hands-on involvement in projects—and the ability to

Read More »

“How to Write a Book That Grows Your Business, Income, & Authority”—Ally Machate on the ReLaunch to a Rich Life Podcast

Ally Machate shares expert insights on how writing a book can serve as a powerful business tool (rather than merely a product to sell) on the episode of ReLaunch to a Rich Life. Joining host Hilary DeCesare, Ally emphasizes that business owners should view books as strategic assets that drive business growth rather than focusing solely on book sales. A core message

Read More »

Good Book Idea vs. the Right Book Idea: A Practical Diagnostic

Whether you’re writing nonfiction, memoirs, or novels, the question isn’t just, “Is this a good idea?” It’s “Is this the right book idea for me, this audience, and in this moment?” Most serious authors don’t struggle with creativity. They struggle with choosing the right idea to prioritize. You may have multiple ideas that feel meaningful, viable, even exciting. You might

Read More »
Scroll to Top